Louis Vuitton The External And Global Environments Essay

Case 14: Louis Vuitton in Japan Company Name: Louis Vuitton in Japan Topic of the Week: The External and Global Environments Synopsis of the Situation Louis Vuitton â€Å"was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses† in the industry (Pearce Robinson, 2013, p. 14-2). The firm’s products range from high quality â€Å"leather goods, handbags, trunks, shoes, watches, jewelry, and accessories†; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products â€Å"in 50 countries with more than 460 shops and generates more than â‚ ¬7-billion ($9.5-billion U.S.) in annual sales† (Wendlandt, 2013). For years, Louis Vuitton enjoyed high profit margins from the luxury market in Japan until other competitors such as Prada and Gucci entered the market. Counterfeiting also became a threat to the firm’s brand by satisfying consumer demand at lower prices. Other external global environmental problems included highly priced products, limited availability in stores only, and a heavy dependency on the Japanese market (Pearce Robinson, 2013, p. 14-18). Moreover, â€Å"the after-shocks of the global recession were a threat to Louis Vuitton’s luxury business in Japan†, and Japanese women became less interested in the brand’s products (Pearce Robinson, 2013, p. 14-18). Alternatively, Louis Vuitton could â€Å"reinvent itself and regain what used to be its well-attestedShow MoreRelatedExternal Global Environment of Louis Vuitton in Japan Case Study Analysis1280 Words   |  6 Pagesï » ¿ Unit 4 External Global Environment of Louis Vuitton in Japan Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Professor: Ernest Norris Date: June 9, 2014 External Global Environment of Louis Vuitton in Japan Introduction This case study is on the external and global environment of Louis Vuitton (LV) in Japan. 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